Dave Brandon Talks Athletics & Economic Impact in SPARK’s Latest CEO Podcast

Michigan Athletics is a global brand that draws in more than 100,000 people and generates around $15 million in economic impact every home football game. David A. Brandon has been the leader of this major economic driver since March 2010. In his conversation with Donna Doleman, VP Marketing, Communications and Talent, Dave discusses his role within the University athletic department, the history and relationship between the University and Ann Arbor... [Read More...]

Could NHL Winter Classic come to Michigan Stadium?

The Big House entered the Guinness Book of World Records last year for attendance when it held The Big Chill, the Michigan – Michigan State hockey game. Could the NHL top that? Excerpt: ""They play on Jan. 1st. It's a holiday. It's long after our stadium is closed up. Everybody is out of town, and in fact I hope a lot of people are at a bowl game and watching our football team. So there's a lot of complications as... [Read More...]