Where can you find World Class business development services offered at no cost to any employer?

Washtenaw County Michigan Works! Business Services provides Human Resources support to employers of all sizes to recruit and retain high quality employees.  Partnering with economic development, institutions of higher education, and training organizations, Business Services is part of the lead workforce development agency in the community Washtenaw County Michigan Works!. Our team of highly trained professionals help organizations grow, expand, or sustain their business.

Washtenaw Michigan Works! Business Services team utilizes the Michigan Talent Bank. The Michigan Talent Bank is a web-based, state-wide job posting system to link employers to job seekers quickly and easily. Our Professionals can save you time and money by registering your business with the Talent Bank so that you (or we) can post job openings, search resumes of candidates, and find local talent….all at no charge to you!

The Business Services staff can also assist you in:

  • Writing job descriptions.
  • Accessing information on local labor market trends, wage surveys, workplace accommodation requirements, and new hire tax credits.
  • Hosting job fairs to attract qualified job seekers.
  • Researching various talent pools to identify potential candidates which match your requirements for entry level to executive positions.
  • Designing effective interview questions.
  • Conducting telephone, video, or in-person interviews to pre-screen applicants.
  • Using state-of-the-art technology tools, including the Job Fit Style Assessment and Interview Stream video system, to streamline the recruiting process and find qualified employees quickly and easily.
  • Providing private offices for you to conduct in-person interviews at the Michigan Works! Career Transition Center.

Based upon an assessment of your employee training needs, Business Services can provide information on the availability of funding for several types of training opportunities:

  • On the Job Training (OJT): A portion of the wages for a new employee during their initial training period may be provided. One of our most utilized training programs.
  • Customized Training & Incumbent Worker Training (IWT): Funds may be available to upgrade the skills of your new or existing employees through a training program designed to enhance your company’s ability to compete in the marketplace, increase business success, and reduce the potential for staff reductions.

The Michigan Works! Business Services Professionals can link you to resources available through the Michigan Economic Development Corporation (MEDC), Ann Arbor SPARK, the Small Business and Technology Development Center (MI-SBTDC), the University of Michigan, Eastern Michigan University, the Ann Arbor/Ypsilanti Chamber of Commerce, and other local agencies.  In addition, you may also:

  • Reserve office or conference room space at our Career Transition Center for your next business meeting or interview.  All training space is equipped with computers and LCD projectors.
  • Enjoy the use of computers loaded with the latest Microsoft Office products, professional grade printers, and copiers.
  • Participate in low-cost or no-cost workshops, seminars, and networking opportunities designed to enhance your business success.

Michigan Works! Business Services is located at:

301 W. Michigan Avenue
Key Bank Building, 2nd floor
Ypsilanti, MI  48197
734-544-6799

For additional information on services offered through Michigan Works! Business Services, please contact one of our Business Services Representatives listed below:

Colleen Mallory

Phone: 734-544-2952
Fax: 734-544-3003
Email: malloryc@ewashtenaw.org

Lou Wilson
Phone: 734-544-2951
Fax: 734-544-3003
Email: wilsonl@ewashtenaw.org

Darrell Blumhardt

Phone: 734-544-3001

Fax: 734-544-3003

Email: blumhardtd@ewashtenaw.org

 

 

 

Barracuda Networks Doubles Jobs in Ann Arbor

Barracuda Networks Inc. today announced that it will double its number of employees in Ann Arbor, creating 184 high tech and engineering jobs over three years. This move is part of the company’s commitment to invest $6 million in its relocation to 317 Maynard in downtown Ann Arbor.

“Barracuda Networks continues to thrive, and Ann Arbor is critical to that success,” said Sean Heiney, director of new product initiatives for Barracuda Networks. “We’re doubling down our commitment to the region, bringing new and exciting jobs that are helping to shape our new economy. We’re extremely thrilled about our expansion and look forward to breathing new life into such an iconic space downtown.”

Confirmed today, the City of Ann Arbor is offering Barracuda Networks a five-year tax abatement under PA 198 which is estimated to be valued at $85,150. The Michigan Economic Development Corporation is offering up to $1.2 million in funding from the Michigan Business Development Program.

“The expansion of Barracuda Networks demonstrates the importance of our strategy to help companies grow and flourish,” said Governor Rick Snyder. “This investment highlights the value of Michigan’s highly competitive business climate and incredible workforce abilities for cutting-edge companies looking to expand.”

Over the last few years, Barracuda Networks has been working with Ann Arbor SPARK to connect with the deep pool of talent in the region. Since that time, Barracuda Networks has grown aggressively, today at 172 employees in Michigan.

“Ann Arbor SPARK’s work with Barracuda Networks shows how proactive economic development can yield positive, measurable outcomes for our region,” said Paul Krutko, Ann Arbor SPARK president and CEO. “Barracuda’s new location in downtown Ann Arbor fills a very visible vacant property with exactly the type of growing, high tech business that attracts talent and investment to the region. Collaboration between local and state entities made this move possible, and reflects the broad support for businesses like Barracuda Networks that are committed to aggressive growth.”

Barracuda Networks participated in two MichAGAIN trips to California, working to attract talent back to the state. The company was a participant in the recently concluded first Shifting Code cohort, designed to connect employers with talent in the region who were committed to developing software engineering skills.

Barracuda Networks expects to move into the new location later this year. To support its expansion, the company is hiring a number of positions including software engineers, user experience designers, quality assurance talent, systems administrators, and help technicians. Those interested in applying should visit http://recruit.barracuda.com.


 

About Ann Arbor SPARK

Ann Arbor SPARK, a non-profit organization, is advancing the region by encouraging and supporting business acceleration, attraction and retention. The organization identifies and meets the needs of business at every stage, from start-ups to large organizations. Ann Arbor SPARK collaborates with business, academic, government, and community investor partners including the University of Michigan, Eastern Michigan University, Washtenaw Community College, Washtenaw County, Washtenaw County etcs/Michigan Works!, the City of Ann Arbor, Bank of Ann Arbor, the Economic Development Council of Livingston County, and the Michigan Economic Development Corporation. For more information, please call (734) 761-9317 or visit www.AnnArborUSA.org.

 

About Barracuda Networks Inc.

Barracuda Networks combines premises-based gateways and software, virtual appliances, cloud services, and sophisticated remote support to deliver comprehensive content and network security, data protection and application delivery solutions. The company’s expansive product portfolio includes offerings for protection against email and Web threats as well as products that improve application delivery and network access, message archiving, backup and data protection. Coca-Cola, FedEx, Harvard University, IBM, L’Oreal, and Europcar are among the more than 150,000 organizations protecting their IT infrastructures with Barracuda Networks’ range of affordable, easy-to-deploy and manage solutions. Barracuda Networks is privately held with its International Headquarters in Campbell, Calif. For more information, please visit www.barracudanetworks.com.

 

Boston MichAGAIN Reception – Employers Are Top of the Hub!

The MichAGAIN reception took place last night at Top of the Hub – 50th floor of the Prudential Tower overlooking Boston and the harbor. It was a most picturesque setting to talk about the beauty of Michigan – more shoreline than any other state in the U.S., surrounded by inland seas that boast no salt and no sharks – and the hot job market that wants and needs top talent for our driving industries. The 80 plus attendees had stories to share of their experiences in Michigan – going to school at the University of Michigan, spending time on Lake Michigan, or growing up in the Upper Peninsula or Detroit. Some people came because they are interested in exploring Michigan as an alternative to Boston. To support this interest and remove common concerns, many myths were challenged – you can, in fact, find more than one great opportunity as a life scientist or software programmer or engineer. Most importantly, new connections were made.

We were joined by Laurie Sutherland of Google, Nancy Jorrisen and Heidi Formella of Terumo CVS, Stephen Rapundalo of MichBio, and Gerry Cox of Velesco – all discussed the job opportunities available with their companies and across the region. They also shared their own MichAGAIN stories. To be sure, attendees are interested in the information provided by Michigan Economic Development Corporation, Oakland County’s Medical Main Street, and Ann Arbor SPARK, but they really come to meet the employers and hear their perspectives. Michigan employers are the main attraction!

In addition to finding the best clam chowder ever (Heidi), employers who attend MichAGAIN events meet qualified talent leads in an intimate setting. As MichAGAIN evolves, there will be even more opportunities for employers to access talent. For example, relationships with colleges and universities in MichAGAIN target regions are being fostered in order to open up new pipelines for Michigan employers to meet young college graduates – yet another strategy for recruiting talent to Michigan.

If you are an employer seeking talent, you may want to consider traveling with us to the next MichAGAIN trip – DC October 22-24. We will keep a place for you on the agenda to tell your own MichAGAIN story!

Pure Michigan Launches Business Attraction Video Touting Ann Arbor

The Pure Michigan campaign featuring Ann Arbor as a destination for business growth recently launched.  The four-minute video, a result of a collaborative effort between Ann Arbor SPARK, the Ann Arbor Area Convention and Visitors Bureau (CVB), the Michigan Economic Development Corporation and the Ypsilanti Area CVB, features Ann Arbor business leaders talking about the benefits of locating a company in the region.  It is prominently displayed on the Pure Michigan website as well as the sites of its tourism and travel partners.

“The launch of this video propels Ann Arbor SPARK’s efforts to market our region as a destination where innovative businesses thrive,” said Donna Doleman, Ann Arbor SPARK’s vice president, marketing, communications and talent.  “By showcasing global brands and startups alike, juxtaposed with scenes from downtown and our natural spaces, the Pure Michigan video tells a compelling story of ‘Why Ann Arbor’.  We are thrilled to have this marketing asset as a tool in attracting businesses to consider the Ann Arbor region as a destination for location and expansion.”

The promotion features Ann Arbor SPARK’s president and CEO Paul Krutko, Patrick Doyle of Dominos Pizza, Sean Heiney of Barracuda Networks, Michael Miller of Google, Rich Sheridan of Menlo Innovations, Jan Garfinkle of Arboretum Ventures, and Mark Sutter of Terumo Cardiovascular Systems. All of the CEOs featured cited access to qualified talent in the region as a key factor in the success of their business.

The Pure Michigan campaign is a $1 million collaboration designed to highlight  “quality of place” throughout the Ann Arbor region.  The unique pilot program is marketing Washtenaw County, nationally, by leveraging key tourism and economic development assets.

In addition to this business attraction video, the campaign includes national tourism television advertising, articles on the Pure Michigan website, and a press tour of the region for journalists from around the country.

The video is available on our website at http://www.annarborusa.org/about-us/videos/business-attraction-video

The embed code is as follows:

<iframe src=”http://player.vimeo.com/video/42358982″ width=”500″ height=”281″ frameborder=”0″ webkitAllowFullScreen mozallowfullscreen allowFullScreen></iframe>

We’d like this video to reach viewers nationwide. Here is how you can share this with your colleagues and friends:

·         Share the video on your website using the provide embed code.

·         Post the link on both your professional and personal social media accounts (Twitter, LinkedIn, Facebook)

·        Send the video to anyone in your network who would be interested in seeing why Ann Arbor is a premier location to do business.

 

 

 

MichAGAIN – Opening New Pipelines to Talent

Written by Britany Affolter-Caine

Talent is a critical key to economic prosperity. In an effort to provide Ann Arbor companies with greater access to talent, Ann Arbor SPARK is in Silicon Valley with the Michigan Economic Development Corporation as part of the MichAGAIN series – recruiting trips to regions that have top talent from software developers and marketing professionals to C-level executives and life scientists with Michigan roots and interest in coming home. This week, we are hosting two receptions – one in San Francisco and one in Palo Alto – and will be joining alumni from the University of Michigan and Michigan State University for a tailgate at the Tigers-A’s game in Oakland on Saturday.

Ann Arbor SPARK has a busy week. While here, CEO Paul Krutko and SPARK Business Development VP Luke Bonner is meeting with Silicon Valley companies interested in expansion efforts in Ann Arbor, much like Google and Barracuda Networks have done in the past few years.

As the director for Talent Enhancement, I am meeting with regional colleges and universities with strong business and computer engineering programs. Developing relationships with these schools will enable us to open new pipelines to graduates for Ann Arbor employers.

Upon arriving in San Francisco, I had dinner with fellow UM Center for Higher and Postsecondary Education (CSHPE) alum and friend, Dr. Aaron Anderson, who is Director of Management at San Francisco State University’s College of Business. After a tour of the Castro, we sat down for dinner to discuss strategies for how Ann Arbor employers to recruit top SFSU MBA graduates. Selling the Ann Arbor Region’s career opportunities and quality of life are key messages for ambitious California natives, which will be part of the presentation I am giving to students on campus tonight.

Following an initial visit in November 2011, I returned to San Jose State University on Tuesday to meet with Lisa Tikofski and Jill Klees of the career services office, who were eager to learn more about SPARK and my role as talent director, suggesting I should add “relationship builder” to my title and commenting that the SPARK brand of open source, collaborative economic development was unique and great. They shared a few ideas of how we can develop a relationship that will provide Ann Arbor Regional employers with access to their computer science and engineering students and graduates. Next steps include recruiting students for internships in Ann Arbor for the summer, and piloting a virtual informational session with Ann Arbor Regional employers and their students.

Up next in opening this pipeline to young Silicon Valley talent is a visit to Santa Clara University to meet with Jocylen Ashton of the Graduate Business Career Management office. Graduates of this premier business school represent a rich talent pool for our companies – it all starts with “hello” and builds with the development of relationships.

On behalf of Ann Arbor companies, I am off to continue saying “hello” and building relationships to create greater access to top talent!

 

MEDC, Ann Arbor SPARK Support Hyundai Expansion

LANSING – The Michigan Economic Development Corporation today announced that the Michigan Strategic Fund has approved a $2.5 million Michigan Business Development Program incentive for Hyundai America Technical Center, Inc. (HATCI) to expand its operations in Michigan by building a world class Hot/Cold Weather Dynamometer Test facility at its Superior Township location south of Ann Arbor.

“Hyundai is a world class company and its decision to expand here tells the world that Michigan is a great place to grow a business,” Governor Rick Snyder said. “Hyundai’s investment and growing presence here demonstrates Michigan’s singular leadership in industrial engineering, research, design and technological innovation.”

The company will invest $15 million to construct the facility and add 50 full-time jobs over the next five years. The State of Michigan will fund construction of a new power substation at the Superior Twp. location that will improve the power output to the building. Superior Township has offered support to the project in the form of a tax abatement.

Hyundai announced its expansion in January at the 2012 North American International Auto Show in Detroit. Snyder joined the announcement with Dr. Cho, President of HATCI.

“This investment and promise of a Hot/Cold Weather Testing facility in Michigan reinforces Hyundai and Kia’s commitment to U.S. vehicle development and American jobs,” Dr. Cho said. “Investing in our locations, products and people is critical to Hyundai and Kia’s ability to compete with the best in the business. Hyundai and Kia are committed to doing everything it takes to work with its partners, including the State of Michigan, to be competitive in the marketplace.”

Ann Arbor SPARK, a public-private partnership whose mission is to advance innovation-based economic development in the greater Ann Arbor region, worked with Hyundai to help the company secure more than $2.5 million in new business development incentives from the State of Michigan and Superior Township.

“Proactively helping businesses in the region grow is at the core of SPARK’s work,” said Paul Krutko, Ann Arbor SPARK President and CEO.  “We were able to connect Hyundai to all of the resources critical to its expansion, and bring together state and regional support.  The expansion of Hyundai’s North American Technical Center here shines a light on the talent, business development and other unique assets that this region offers advanced engineering and research operations.”

Snyder met with Hyundai executives in Korea during his trade mission to Asia last fall, when he led a delegation to promote business opportunities in Michigan to major company executives and to meet with Japanese, Chinese and Korean government officials.

Signed into law by Governor Rick Snyder in December, the Michigan Business Development Program provides grants, loans and other economic assistance to qualified businesses that make investments or create jobs in Michigan, with preference given to businesses that need additional assistance for deal-closing and for second stage gap financing.

The MSF will consider a number of factors in making these awards, including: out-of-state competition, private investment in the project, business diversification opportunities, near-term job creation, wage and benefit levels of the new jobs, and net-positive return to the state. Business retention and retail projects are not eligible for consideration of these incentives.

The Michigan Business Development Program replaces the state’s previous MEGA program that was a feature of the Michigan Business Tax that was eliminated under business tax restructuring legislation approved and signed into law by Snyder in May 2011.

The Michigan Economic Development Corporation, a public-private partnership serving as the state’s marketing arm and lead agency for business, talent and jobs, focuses on helping grow Michigan’s economy. For more on the MEDC and its initiatives, visit: MichiganAdvantage.org

Twelve Companies Receive Michigan Microloan Fund Program Award

Twelve Michigan companies have received a combined total of more than $444,000 through the Michigan Microloan Fund Program, bringing the total amount loaned through the Fund to more than $2.4 million.  The companies received the funding to support commercialization of their core products.

“The companies that received Michigan Microloan Fund Program awards represent the wide range of innovations taking root across the state,” said Skip Simms, Ann Arbor SPARK senior vice president and Fund administrator. “Helping these emerging businesses bring their products to market is a solid step forward in creating a diverse economy in Michigan.”

o   2 of 10, LLC, of Chesterfield, is commercializing innovative products for carrying concealed weapons, for Homeland Security and professional law enforcement markets.

o   Applied Computer Technologies, Inc., based in West Bloomfield, is commercializing a patented, connected integrated learning driving system that is adaptive to real time conditions.  Its technology mitigates accidents due to driver distraction and poor judgment.

o   Troy-based AutoBike is commercializing an automatic gear shifter for bicycles.

o   BAHRS, based in Grand Rapids, is commercializing a fishing lure ball-joint mechanism that combines a tear drop shaped housing with a modified treble hook for easy release of snagged lures.

o   Eco-Fueling, of Saline, is commercializing a retrofit device for diesel engine vehicles that increases fuel economy while reducing emissions.

o   Detroit-based ENRG Power Systems, is commercializing a replacement ignition coil system that improves spark-ignition engine fuel economy with an easy-to-retrofit technology.

o   Green Flag Credit of Grosse Pointe is commercializing online digital marketing capabilities for retailing motor vehicles.

o   I Pillbox, based in Canton, is commercializing its ‘smart’ pillbox.

o   PerkPerk, Inc. of Ann Arbor is commercializing its technology that helps consumers get every discount they deserve, membership organizations increase loyalty, and merchants generate business.

o   Sentry Medical Technologies, Inc., based in Ann Arbor, is commercializing its technology for monitoring, awareness and data logging for patient behavior action.

o   Sterilogy LLC, based in Bloomfield Hills, is commercializing a personal hand sanitizer delivery device that alerts the users and records the date and time of each time it dispenses.

o   truApp, Inc., based in Ann Arbor, is commercializing its online platform that empowers college students to showcase their work and skills to startups.

The Michigan Pre-Seed Capital Fund was the source of all of the funding for these microloans.

Since the Michigan Microloan Fund Program was established in July 2009, 55 companies have received $2.3 million in subordinated loans.

Microloans available through the Michigan Microloan Fund Program range from $10,000 to $50,000.  To qualify, companies must be a small business, have ownership or license to innovative technology, and be privately held.

The Michigan Microloan Fund Program is comprised of three distinct microloan funds: The Eastern Washtenaw Microloan Fund, the Michigan Pre-Seed Capital Fund, and the City of Ann Arbor via funding from the Ann Arbor/Ypsilanti Local LDFA.

Funds for this initiative were provided by the 21st Century Jobs Fund, a Michigan Strategic Fund program designed to accelerate the growth and diversification of Michigan’s economy.  The MEDC, a public-private partnership between the state and local communities, provides administrative support for the 21st Century Jobs Fund.  The MEDC markets Michigan and provides the tools and environment to drive job creation and investment. For more information on the 21st Century Jobs Fund initiative, visit www.MichiganAdvantage.org.

For more information about the microloan programs managed by Ann Arbor SPARK, visitwww.annarborusa.org/funding-incentives.

 

MEDC Awards Ann Arbor SPARK $100,000 for MichAGAIN

The Michigan Economic Development Corporation (MEDC) recently awarded $100,000 to Ann Arbor SPARK, a public-private partnership whose mission is to advance innovation-based economic development in the greater Ann Arbor region.  Ann Arbor SPARK will use the funding to manage MichAGAIN trips to Boston, Chicago, Palo Alto, and Washington, D.C. this year.

“MichAGAIN is a platform for evangelizing the state in areas rich with talent and growing businesses,” said Paul Krutko, CEO of Ann Arbor SPARK.  “By addressing and meeting the needs of businesses and individuals, MichAGAIN is a powerful driver of economic opportunity.  Ann Arbor SPARK is well-positioned to manage MichAGAIN: Not only was the program started at SPARK, our connections to both talent and growing companies means that we understand the needs of both audiences.”

MichAGAIN is an effort led by Ann Arbor SPARK to lure back grads who have left the state to take jobs at high tech firms elsewhere.  The MichAGAIN trips bring capital, investment and talent back to companies, start-ups and entrepreneurs who are thriving in Michigan.

MichAGAIN, supported by a consortium of several private companies, economic development groups, and the University Research Corridor, hosts events in various cities with vibrant high tech communities and a significant number of Michigan college alumni. These events connect talent with representatives from companies, colleges and universities, and economic development officials to talk about the career opportunities available to them back home in Michigan.

As part of its efforts, Ann Arbor SPARK will develop targeted events in each city, including alumni receptions, CEO breakfasts, site selector meetings and economic development benchmarking visits.  At each event, customized “Why Michigan” presentations will be delivered, tailored to each specific audience’s interests and needs.

Locally, Ann Arbor SPARK will hold MichAGAIN lunch and learn presentations that will educate companies on the program and how they can participate, and benefit, from it.

 

Ann Arbor SPARK and WCC Partner to Identify and Address Training Needs

Ann Arbor SPARK and the Washtenaw Community College Workforce Development department have joined forces to identify and address the training needs of area businesses in new and innovative ways.

Representatives from SPARK, WCC, and the Michigan Economic Development Corporation will visit 100 companies this year. This is the first time the three organizations have partnered in such a direct and collaborative way.  The goal of the collaboration is to retain businesses in the region by raising their awareness of employee development resources available locally.

“This marks the transition into a more collaborative approach between SPARK, MEDC, and WCC,” said Paul Krutko, Ann Arbor SPARK president and CEO. “This synergy will enhance the skilled workforce in our region and provides a development resource for growing businesses.”

“The College is in an excellent position to develop and adapt programs to fit the specific needs of our business colleagues,” said Dr. Rose B. Bellanca, president of Washtenaw Community College. “I believe this is a great opportunity for all of us.”

Amy Cell is senior vice president of Talent Enhancement at Michigan Economic Development Corp. She adds, “We are working overtime to close a critical skills gap preventing us from filling thousands of Michigan job openings.  We must create a deep talent pool in order to keep businesses growing here and to attract new ones. This new effort will definitely lend to our efforts.”

Ann Arbor SPARK and WCC also will share a part-time client relations specialist who will be responsible for coordinating schedules and setting up company visits.

 

Ann Arbor SPARK and CVBs Team Up with MEDC for National Marketing

Ann Arbor SPARK and the Ann Arbor Area Convention and Visitors Bureau (CVB), in collaboration with the Michigan Economic Development Corporation (MEDC) and the Ypsilanti Area CVB, are leading a new $1 million Pure Michigan advertising campaign that promotes the region, nationally.  The unique pilot program will market Washtenaw County by leveraging key tourism and economic development assets.

The multimedia campaign is supported by $500,000 from MEDC’s Pure Michigan initiative and more than $400,000 from the Ann Arbor Area Convention and Visitors Bureau’s marketing fund.  It will include national television advertising, articles on the Pure Michigan website, and a promotional video on the Ann Arbor SPARK website.  Ann Arbor SPARK and its partners will also organize a press tour of the region for journalists from around the country.

“The time is absolutely right to promote Ann Arbor: There’s growing buzz, nationally, and partnering with Pure Michigan opens up marketing opportunities that would be cost-prohibitive for the region on its own,” said Paul Krutko, president and CEO of Ann Arbor SPARK.  “National media is taking note of the qualities that make Ann Arbor a destination where people and businesses can thrive.  This collaborative marketing effort promotes one of the state’s shining economic stars.”

Through its economic development activities, Ann Arbor SPARK promotes the broader Washtenaw County area as a destination where people want to live and work, and where businesses want to relocate and expand.

This new effort follows three years of the Ann Arbor Area CVB and the Ypsilanti Area CVB successfully marketing the Ann Arbor area through the MEDC Pure Michigan campaign. “This pilot program gives us an opportunity to reach a much larger audience than we have previously with our regional campaigns. It’s exciting to showcase Washtenaw County on a national platform, extending to bigger markets such as Chicago and New York,” said Mary Kerr, president of the Ann Arbor Area CVB. “Ann Arbor has world-class cultural offerings, excellent dining and entertainment, combined with family-friendly recreational opportunities. It’s a great place to visit, a great place to live, and a great place to do business. This collaborative marketing effort helps us tell this important story to a broader audience and attract positive attention to the Ann Arbor area.”

“Like tourism marketing, economic development attracts attention to what Ann Arbor has to offer, and creates demand for Ann Arbor as a destination; both are about people: Tourists, visitors, students, families, business owners, job-seekers,” said Donna Doleman, Ann Arbor SPARK vice president, marketing and talent.  “Businesses want to locate in a desirable location where they can hire and attract workers, including those who would relocate for a job. This new marketing partnership allows us to scale and amplify our economic development and business attraction efforts.”

To support the campaign, MEDC will contribute $500,000 from its Pure Michigan funds, with a matching amount from the Ann Arbor Area Convention and Visitors Bureau, the Ypsilanti Area Convention and Visitors Bureau, and Ann Arbor SPARK.