Dr. Rose Bellanca Talks Jobs, Training, and Other Resources Available From WCC

Area employers have a high demand for talent; there are more than 200 jobs currently listed on SPARK’s Talent Portal. Do you have the training & expertise it takes to land one of these jobs? Washtenaw Community College can help you learn the skills necessary for many of the region’s most in-demand careers. In her conversation with Donna Doleman, SPARK’s VP of marketing, communications, and talent, Dr. Bellanca discusses the resources... [Read More...]

Dave Brandon Talks Athletics & Economic Impact in SPARK’s Latest CEO Podcast

Michigan Athletics is a global brand that draws in more than 100,000 people and generates around $15 million in economic impact every home football game. David A. Brandon has been the leader of this major economic driver since March 2010. In his conversation with Donna Doleman, VP Marketing, Communications and Talent, Dave discusses his role within the University athletic department, the history and relationship between the University and Ann Arbor... [Read More...]

View Tonight’s Marketing Roundtable Program Live

Tonight’s program, The Power of Positioning and Branding – Position to win (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm. This month’s moderator is Jim Hume, Principal of Phire Branding Company, a marketing communications strategy, design and interactive firm specializing... [Read More...]

The Power of Positioning and Branding

The best brands don’t just happen – they’re the result of keen insight, solid awareness of your target markets, and a solid strategic formula. On Tuesday, March 10 hear from Jim Hume of Phire Branding and his dynamic panel of experts how it’s done. The processes that the world’s leading brands go through can benefit even the smallest of companies. Your brand can be your most valuable asset – learn how to define... [Read More...]