Ann Arbor SPARK Wins MEDA Marketing Award

Ann Arbor SPARK’s Marketing team wins the MEDA marketing Award. The team is pictured in the center, from left to right: Andria Romkema, Manager, Marketing and Communications, Donna Doleman, Senior Vice President, Operations and Communications, and Shannon Beeman, Talent and Marketing Coordinator. The Michigan Economic Development Association recently awarded Ann Arbor SPARK for its integrated marketing efforts. Ann Arbor SPARK was honored for... [Read More...]

Ann Arbor SPARK Offers Website Tools for Business Owners, Job Seekers

Ann Arbor SPARK recently launched its redesigned website, AnnArborUSA.org.  The new website features enhanced tools for businesses and job seekers. “The website is one of the most critical tools we have to engage our varied audiences, which include entrepreneurs, businesses, and talent,” explained Donna Doleman, Ann Arbor SPARK’s vice president of marketing. “It continues to be at the center of our efforts to promote the region as a global... [Read More...]

Ann Arbor SPARK Awarded IEDC Excellence Award for New Media Marketing

Ann Arbor SPARK was recently honored for its New Media marketing efforts with a Gold Excellence in Economic Development Award from the International Economic Development Council (IEDC). Details on Ann Arbor SPARK’s new media marketing strategy are offered in a new video: “Ann Arbor SPARK markets the region to a diverse audience, including entrepreneurs to site selectors to investors.  To successfully reach these different groups, it’s important... [Read More...]

Dave Brandon Talks Athletics & Economic Impact in SPARK’s Latest CEO Podcast

Michigan Athletics is a global brand that draws in more than 100,000 people and generates around $15 million in economic impact every home football game. David A. Brandon has been the leader of this major economic driver since March 2010. In his conversation with Donna Doleman, VP Marketing, Communications and Talent, Dave discusses his role within the University athletic department, the history and relationship between the University and Ann Arbor... [Read More...]

Pure Michigan Launches Business Attraction Video Touting Ann Arbor

The Pure Michigan campaign featuring Ann Arbor as a destination for business growth recently launched.  The four-minute video, a result of a collaborative effort between Ann Arbor SPARK, the Ann Arbor Area Convention and Visitors Bureau (CVB), the Michigan Economic Development Corporation and the Ypsilanti Area CVB, features Ann Arbor business leaders talking about the benefits of locating a company in the region.  It is prominently displayed on... [Read More...]