Ann Arbor USA Blog » branding http://blog.annarborusa.org Recent News & Information from Ann Arbor SPARK Fri, 10 Feb 2012 02:23:14 +0000 en hourly 1 View Tonight’s Marketing Roundtable Program Live http://blog.annarborusa.org/view-tonight%e2%80%99s-marketing-roundtable-program-live/ http://blog.annarborusa.org/view-tonight%e2%80%99s-marketing-roundtable-program-live/#comments Tue, 09 Jun 2009 21:44:29 +0000 admin http://blog.annarborusa.org/?p=682 Tonight’s program, Insight and Campaign Measurement (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm.

Learn how to utilize effective insight gathering and measurement techniques to help impact your operations and boost brand performance. This session will review proven research methods and strategies, within the framework of real studies, to help your brand win in the marketplace.

Speaker:
Scott Hauman Director, Brand Strategy, Daggerfin

Panelists:
Lori Dixon, PhD., Principal, Great Lakes Marketing
Marc Paulenich, Managing Director of Insights, Teach for America

View the Insight and Campaign Measurement PPT

]]> http://blog.annarborusa.org/view-tonight%e2%80%99s-marketing-roundtable-program-live/feed/ 0 View Tonight’s Marketing Roundtable Program Live http://blog.annarborusa.org/view-tonights-marketing-roundtable-program-live/ http://blog.annarborusa.org/view-tonights-marketing-roundtable-program-live/#comments Tue, 10 Mar 2009 18:48:22 +0000 admin http://blog.annarborusa.org/?p=299 Tonight’s program, The Power of Positioning and Branding – Position to win (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm.

This month’s moderator is Jim Hume, Principal of Phire Branding Company, a marketing communications strategy, design and interactive firm specializing in creating strong and memorable brands that resonate in the marketplace.

This program is for business owners and managers, marketing and communications staff, current and potential entrepreneurs, and anyone interested in taking their company to the next level.

Join us virtually or in person. The meeting will be held at SPARK Central, 330 E Liberty, Lower Level, Ann Arbor, MI.

]]> http://blog.annarborusa.org/view-tonights-marketing-roundtable-program-live/feed/ 0 The Power of Positioning and Branding http://blog.annarborusa.org/the-power-of-positioning-and-branding/ http://blog.annarborusa.org/the-power-of-positioning-and-branding/#comments Mon, 09 Mar 2009 10:37:16 +0000 Guest http://blog.annarborusa.org/?p=292 The best brands don’t just happen – they’re the result of keen insight, solid awareness of your target markets, and a solid strategic formula. On Tuesday, March 10 hear from Jim Hume of Phire Branding and his dynamic panel of experts how it’s done. The processes that the world’s leading brands go through can benefit even the smallest of companies.

Your brand can be your most valuable asset – learn how to define it, how to manage it, and how to grow it to achieve the marketing results that drive your business goals.

This event is part of the Marketing Rountable series. Register now.

By Sean Hickey
Chief Operating Officer, PWB Marketing Communications

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