AIGA Detroit Graphic Designers Donate Services: Two Days of Creative Collaboration

Detroit, Michigan, February 25, 2013 – AIGA Detroit just launched a competition open to Non-profit 501(c)(3) organizations that contribute to the Detroit tri-county area called impact 48. Impact48’s goal is to bring together the Detroit region’s most talented design professionals to donate their time for 48 hours to help one lucky non-profit to collectively create a new exciting brand. After the two days of creative brainstorming and collaboration,... [Read More...]

Dave Brandon Talks Athletics & Economic Impact in SPARK’s Latest CEO Podcast

Michigan Athletics is a global brand that draws in more than 100,000 people and generates around $15 million in economic impact every home football game. David A. Brandon has been the leader of this major economic driver since March 2010. In his conversation with Donna Doleman, VP Marketing, Communications and Talent, Dave discusses his role within the University athletic department, the history and relationship between the University and Ann Arbor... [Read More...]

View Tonight’s Marketing Roundtable Program Live

Tonight’s program, Insight and Campaign Measurement (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm. Learn how to utilize effective insight gathering and measurement techniques to help impact your operations and boost brand performance. This session will review proven research methods... [Read More...]

View Tonight’s Marketing Roundtable Program Live

Tonight’s program, The Power of Positioning and Branding – Position to win (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm. This month’s moderator is Jim Hume, Principal of Phire Branding Company, a marketing communications strategy, design and interactive firm specializing... [Read More...]

The Power of Positioning and Branding

The best brands don’t just happen – they’re the result of keen insight, solid awareness of your target markets, and a solid strategic formula. On Tuesday, March 10 hear from Jim Hume of Phire Branding and his dynamic panel of experts how it’s done. The processes that the world’s leading brands go through can benefit even the smallest of companies. Your brand can be your most valuable asset – learn how to define... [Read More...]