Ann Arbor SPARK Wins MEDA Marketing Award

The Michigan Economic Development Association recently awarded Ann Arbor SPARK for its integrated marketing efforts. Ann Arbor SPARK was honored for its effective marketing communications strategy that includes integrating messaging and branding across its website, social media, digital media, annual report, and public relations. “Executing an efficient, effective marketing plan that spreads the word about …

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Open Source Economic Development and Statewide Cooperation

But our larger focus is ensuring long-term growth and viability for the entire state of Michigan — something that can best be achieved through a process we call Open Source Economic Development. Through our commitment to Open Source, Ann Arbor SPARK will continue to grow businesses in the Ann Arbor region...and help transform Michigan into a national hub of economic activity.

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