The Marketing Roundtable, from 5:30-7 p.m., is on how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships with customers that care, share and buy.  The panel will be moderated by Elizabeth Parkinson, senior vice president of marketing and communications, Michigan Economic Development Corporation, and the panelists are David Lewan, vice president, Public Sector and Sales Operations, ForeSee Results and Son Tran, founder, Pitch Black Media.

The BioArbor event, from 6-7 p.m., is on the current state of Michigan’s bio-industry, including whether the state has what it takes to compete on the domestic and global stages.  Event speakers are Michael A. Finney, president and CEO of the Michigan Economic Development Corporation, and William U. Parfet, MBA, chairman and CEO of MPI Research Inc.

Deal Structures, from 5:45-8 p.m., is on deal structures, including term sheets, alternative deal structures and non-negotiable terms.  Event speakers are Ganesh “Ananth” Ananthasubramaniam of DTE Energy Venture, Paul McCreadie of Arboretum Ventures, and Ryan Waddington of Huron River Ventures.

Access to SPARK’s live event streaming is free!  For more information, visit http://www.annarborusa.org/live-events/index.html

Learn how to utilize effective insight gathering and measurement techniques to help impact your operations and boost brand performance. This session will review proven research methods and strategies, within the framework of real studies, to help your brand win in the marketplace.

Speaker:
Scott Hauman Director, Brand Strategy, Daggerfin

Panelists:
Lori Dixon, PhD., Principal, Great Lakes Marketing
Marc Paulenich, Managing Director of Insights, Teach for America

View the Insight and Campaign Measurement PPT

This month’s moderator is Jim Hume, Principal of Phire Branding Company, a marketing communications strategy, design and interactive firm specializing in creating strong and memorable brands that resonate in the marketplace.

This program is for business owners and managers, marketing and communications staff, current and potential entrepreneurs, and anyone interested in taking their company to the next level.

Join us virtually or in person. The meeting will be held at SPARK Central, 330 E Liberty, Lower Level, Ann Arbor, MI.

Your brand can be your most valuable asset – learn how to define it, how to manage it, and how to grow it to achieve the marketing results that drive your business goals.

This event is part of the Marketing Rountable series. Register now.