What Data Really Means: Hitting the Target

Guest Blog : Kelsey Kruzel, MOVE Communications Marketers have a complex relationship with data. At a recent Michigan Marketing Minds event, sponsored by Ann Arbor SPARK, a panel of local experts tackled the intricacies of tying together data and marketing. Many who work in the marketing field consider themselves “creatives” rather than “number crunchers.” Simply put, data …

Read more What Data Really Means: Hitting the Target

Live Event Streaming Kicks Off This Week!

We’re excited to kick off our live event Web streaming this week with three great events: Marketing Roundtable on September 13, BioArbor on September 14, and Deal Structures on September 15. The Marketing Roundtable, from 5:30-7 p.m., is on how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they …

Read more Live Event Streaming Kicks Off This Week!

View Tonight’s Marketing Roundtable Program Live

Tonight’s program, Insight and Campaign Measurement (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm. Learn how to utilize effective insight gathering and measurement …

Read more View Tonight’s Marketing Roundtable Program Live