What Data Really Means: Hitting the Target

Guest Blog : Kelsey Kruzel, MOVE Communications Marketers have a complex relationship with data. At a recent Michigan Marketing Minds event, sponsored by Ann Arbor SPARK, a panel of local experts tackled the intricacies of tying together data and marketing. Many who work in the marketing field consider themselves “creatives” rather than “number crunchers.” Simply put, data isn’t just a compilation of charts, but an amalgamation of information... [Read More...]

Live Event Streaming Kicks Off This Week!

We’re excited to kick off our live event Web streaming this week with three great events: Marketing Roundtable on September 13, BioArbor on September 14, and Deal Structures on September 15. The Marketing Roundtable, from 5:30-7 p.m., is on how to turn customers and stakeholders into advocates. Join consumer and business marketing experts as they reveal the latest integrated marketing and customer satisfaction strategies for creating relationships... [Read More...]

View Tonight’s Marketing Roundtable Program Live

Tonight’s program, Insight and Campaign Measurement (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm. Learn how to utilize effective insight gathering and measurement techniques to help impact your operations and boost brand performance. This session will review proven research methods... [Read More...]

View Tonight’s Marketing Roundtable Program Live

Tonight’s program, The Power of Positioning and Branding – Position to win (click on the link to view), will be the first to go live via web cast in the Ann Arbor SPARK Marketing Roundtable series. The meeting will begin at 5:00 pm with the live program starting at approximately 5:40 pm. This month’s moderator is Jim Hume, Principal of Phire Branding Company, a marketing communications strategy, design and interactive firm specializing... [Read More...]

The Power of Positioning and Branding

The best brands don’t just happen – they’re the result of keen insight, solid awareness of your target markets, and a solid strategic formula. On Tuesday, March 10 hear from Jim Hume of Phire Branding and his dynamic panel of experts how it’s done. The processes that the world’s leading brands go through can benefit even the smallest of companies. Your brand can be your most valuable asset – learn how to define... [Read More...]